However, this year’s wildly popular avocado green is extremely difficult to buy, even harder than the three most popular shades.
Many girls who love bags go to the sales assistants with money, just to get an avocado green bag, but nine times out of ten they don’t get one.
Even if it were available, it would take a year or two to get it.
If she had the chance to get the avocado green, she wouldn’t choose the diamond color.
Upon hearing this, a dark glint flashed in Jiao Yang’s eyes.
He picked up the iPad from the counter, entered his employee number, and pretended to look it up.
Then, he smiled brightly like the rising sun, walked up to Ye Jia, and said in a low voice, “Miss, you are very lucky.
Our store happens to have an avocado green platinum one in 2010.”
Ye Jia was overjoyed and asked with a smile, “Really?
What kind of leather?”
“Yes, the Avocado Green Platinum 30 from Togo.”
Hermès is a top brand in leather goods, and it uses several types of cowhide, including Togo, Epsom, Swift, and Box, to make its bags.
Among them, Togo leather, taken from the neck of an adult bull, is uniform in texture, wear-resistant and durable, water-resistant, and easy to care for, making it the most popular type of ordinary leather.
Ye Jia doesn’t consider herself a delicate girl, so she prefers to buy sturdy and durable bags. The source of this chapter is g.com.
Jiao Yang laughed: “What a coincidence, this avocado green 30 Platinum is made of Togo leather!”
Is it in stock?
“It’s in stock, no waiting required!”
“Then I’ll take it.
You can pay by card now.”
Jiao Yang’s expression turned serious, revealing a hint of difficulty: “Miss, this bag is a very popular style this year, and we only have one left in the store.
There are many people who want to buy it, so if you want to take it, you must have accumulated a sufficient amount of spending…”
The cumulative spending he mentioned is Hermès’ rumored ‘quota system’.
What is a distribution system?
Simply put, it’s a bundled sale.
Due to the limited production of the three Hermès BKC bags and the high demand, the market supply could not meet the demand, which led to the development of a bundled sales system.
Hermès Birkin bags, especially those made of leather, generally cost around 70,000 to 80,000 yuan.
The typical allocation ratio is between 0.5 and 1.5, depending on the region and the store.
In some regions with low demand, such as tourist cities like Hawaii, the proportion of goods allocated to certain areas is relatively low.
In some areas with high demand, such as the London financial center, there are plenty of wealthy people who all want to buy bags, so the purchase-to-own ratio is relatively high.
Specifically in China, wealthy people flock to the area, resulting in strong purchasing power and increasingly higher allocation ratios.
Basically, the allocation ratio is 1:1, and several stores have even reached a 1:1.5 allocation system.
However, the allocation system is not absolute.
It is said that at the flagship store in Paris, France, someone managed to buy a Hermès BKC bag without needing to purchase any additional items.
However, the chances of getting a zero-delivery package are very small; it requires a lot of luck, and the difficulty is no less than winning the lottery, making it a very rare opportunity for a lucky few.
If ordinary people want to buy it, they still have to obediently fulfill the order requirements.
Despite the criticism of Hermès’s quota system, there are still countless people buying their bags.
The brand has no trouble selling its bags; the only problem is that they are hard to find.
Actually, Ye Jia is quite open-minded about Hermès’ allocation system.