Monday.
The first thing Chen Ran did upon waking up was to look at his phone.
'The Initial Dream' had actually soared from over thirtieth place to over twentieth place.
Compared to last night, the sales volume had increased by a large margin!
Even though Chen Ran was very optimistic about this song and quite optimistic about Zhang Fanzhi, he didn't expect it to rise this fast.
'Entertainment New World' was an old program, and its viewership ratings were only average, but the effect it brought was a bit too frightening.
The song was good, and the singer sang well too.
The effect exceeded one plus one!
Looking at this upward trend, Chen Ran thought that with one or two more programs for promotion, it was truly possible to catch up with Lin Hanyun.
If a song heavily promoted by Starry Sky was overturned by one the company had completely ignored, that scene would be hilarious.
Chen Ran arrived at the TV station and entered the conference room to do the summary.
When Director Liu Xianlong came in, the smiles on his face were piled up together, even forming wrinkles.
"Everyone's program performance this week has been extremely good. 'I Love Remembering Lyrics' continues to break records, and the viewership ratings for 'Saturday Mega Lotto' are also warming up. Everyone has done exceptionally well, and I hope you keep it up! Additionally, regarding the broadcast of 'Challenge the Microphone' last night, the viewership ratings have now come out!"
Director Liu had a face full of joy.
Although he hadn't said it out loud yet, everyone knew the program's viewership rating had definitely broken 10%.
The key was, how much could it rise!
Director Liu didn't keep them in suspense and continued,
"This week, the viewership rating for 'Challenge the Microphone' rose substantially, going from last week's 9.83% to 11.15%. Moreover, the viewership curve's trend is completely identical to that of 'I Love Remembering Lyrics' back then.
Whether it can reach the heights of 'Remembering Lyrics' is temporarily unknown, but what is certain is that these two programs will be the trump cards of our entertainment channel from now on!"
Everyone's expressions were moved. They finally knew why Director Liu was so happy; if it were them who knew the news in advance, they probably wouldn't be able to close their mouths from smiling either.
They knew the viewership rating for 'Challenge the Microphone' would definitely rise, but they didn't expect it could rise this much all at once.
"It's secure, it's another 'Remembering Lyrics'!"
"I thought it would break 10, and only reach 11 next episode. I didn't expect it to jump directly!"
"What a pity. If we had time for more promotion back then, the program's premiere could have reached 11%."
"There's nothing to pity; as long as the viewership ratings are there, it's enough!"
Everyone looked excited and discussed animatedly.
Lin Fan's face was even a bit flushed red. Two trump card programs!
With these two programs, who would ever say Lin Fan had no achievements in the future?
Chen Ran also felt genuinely happy. High program viewership ratings were a good thing for the channel, and equally so for him.
Being the chief planner of two programs meant his monthly bonus would increase by a lot from now on.
When the meeting adjourned, Chen Ran was called back by Director Liu.
"Director, is there anything else?" Chen Ran asked.
Director Liu said, "Director Yang gave me a form; fill it out and hand it in later."
Chen Ran asked curiously, "What form?"
"It's the station's best planner selection application. With two programs breaking 10%, you have a very high chance!" Director Liu said, handing a form to Chen Ran.
Chen Ran's eyes brightened slightly. He was quite looking forward to the best planner selection. He took the form and said,
"Thank you, Director, I'll go fill it out first."
After saying that, he looked down at the form and was about to walk out.
At this time, the director stopped Chen Ran again: "Chen Ran."
Chen Ran turned back and asked in confusion, "Director, is there something else?"
Director Liu paused slightly, then waved his hand and said, "It's nothing, go busy yourself first."
"Then I'll take my leave." Chen Ran left the conference room.
Director Liu shook his head in self-mockery.
This time, it was all thanks to Chen Ran creating 'Challenge the Microphone'.
The program's results were so good that they covered up the entertainment channel's mistakes, allowing him to escape a disaster; otherwise, he probably wouldn't be able to keep sitting in the position of director of the entertainment channel's program department.
Just now, he wanted to open his mouth and say a word of thanks to Chen Ran, but in the end, he couldn't say it. He was just this kind of person: a bit too concerned about saving face, and indecisive.
Seeing Chen Ran filling out the form, Lin Fan leaned over and asked, "What are you writing here?"
Chen Ran wrote carefully and said casually, "The application for the station's best program and best planner."
Hearing this, Lin Fan's mouth opened slightly, and his eyes froze for a moment.
The station's best planner?
As an award given out by the station, he definitely knew about it having worked at the station for a few years.
But he had never had any thoughts about this award.
The programs produced by the local channels were all low-budget, and their viewership ratings had always been fairly average.
To snatch an award from that crowd at the satellite TV channel, how immense would the difficulty be?
He really hadn't thought that Chen Ran would have such an opportunity!
Actually, thinking about it, it was also surprising. Right now, the two programs he led as chief planner—one had a viewership rating exceeding 14%, and the other was also at 11%.
Looking at the entire Zhaonan TV Station, no one had ever achieved this before.
Such results, even when compared to the chief planners at the satellite TV channel, were not inferior in the slightest.
The probability of winning the award after submitting it shouldn't be too small.
Lin Fan immediately felt a bit uncomfortable.
He was still feeling smug about participating in the production of the two trump card programs, 'Remembering Lyrics' and 'Challenge the Microphone', while Chen Ran was already about to compete on the same stage with the planners from the satellite TV channel.
He straightened out his mindset and encouraged himself in his heart.
"Guard against arrogance and impatience, forge ahead!"
Being easily satisfied was something he considered a merit, but it was actually also a flaw.
……
While Chen Ran was busy recording the program, Zhang Fanzhi's new song 'The Initial Dream' also began to welcome a turning point.
The viewership ratings for the few small variety shows she went on were only average, but the effect was unexpectedly good.
Starting from these past two days, the sales volume began to grow sharply, and the comments were also increasing.
Meanwhile, due to its quality and a lack of sustained promotion, Lin Hanyun's new song was stuck at tenth place on the new song chart, unable to climb any higher.
Zhang Fanzhi, however, surged up several places in just three short days.
By now, she had already reached the fifteenth position on the new song chart.
Although there was still some distance from Lin Hanyun's new song, it was slowly growing, and it looked like they were about to collide!
At Starry Sky company, Lin Hanyun said in somewhat disbelief:
"This is impossible. She doesn't have any promotion; on what basis can she climb to the top ranks of the chart?"
Lin Hanyun's state of mind was somewhat unbalanced. Her song had a lot of promotional resources thrown at it by the company, only to barely hang on in the top ten.
Meanwhile, Zhang Xiyun had no promotion at all, merely some fringe programs with low viewership ratings, so why was she surging so fast?
"Could it be that the company lied, and also promoted it for Zhang Xiyun?"
Lin Hanyun really couldn't figure it out.
She said to her manager, "Brother Ting, urge the company again to continue promoting it. If Zhang Xiyun's new song catches up, the company will lose face too!"
Zhao Heting was also frowning, and upon hearing this, he nodded repeatedly.
Just a few days ago when he ran into Tao Lin, he had spoken sarcastically to her. If they were surpassed by Zhang Xiyun, he would also be very embarrassed.
Starry Sky company shared the same thought as Lin Hanyun. It was impossible for them to watch Zhang Fanzhi surpass Lin Hanyun, so they approved it right then and continued to increase the promotional efforts.
At the same time, the people at Starry Sky also didn't quite understand: with merely this little bit of promotion, why was the sales volume of Zhang Fanzhi's new song rising so fast?
Based on the online buzz and promotion, it was completely out of proportion with this sales volume!