After Wei Hongsi sent his message, he quickly saw Gu Shiming's reply: "Excellent!"
Immediately after, Qian Jiayu also sent a thumbs-up emoji.
If it could be proven that Peng Jun's other advertising works also had problems, it would serve as a very favorable piece of evidence for Zhiwei Technology. Whether responding to official inquiries or resolving business-level issues, it would be highly useful.
So both leaders had a very positive attitude.
Wei Hongsi quickly obtained authorization. He switched back to his work account and handed over three pre-processed data packets to CMS for simultaneous reverse analysis.
Expanding one of the processing progress windows, watching the constantly changing data visualization modules on the monitor, a red light spot quietly appeared before his eyes, landing on the simulated data representing the prefrontal cortex.
As the analysis progressed, a second and third red light spot appeared before his eyes, landing on the simulated data representing delta waves and the amygdala respectively.
The three sets of simulated data marked by the red light spots all significantly deviated from the normal range.
Checking the other two processing progress windows, the situation was identical.
This was exactly the same as what happened during the reverse analysis of Plan B, only the deviation values were much smaller.
Wei Hongsi took a look at the progress of the IR1 project team. The model debugging work led by Yu Sheng had just started not long ago and would probably take a while longer. So he continued with the forward simulation analysis of those three ads.
After about twenty minutes, the analysis computation finished. He expanded the charts and examined them one by one.
The first thing he noticed was that the focal point dwell rates for all three ads exceeded 65%, belonging to an excellent tier. Although it was only simulated data, it wouldn't deviate too much from the actual situation.
This couldn't help but make Wei Hongsi feel somewhat puzzled.
If only one ad was exceptionally excellent, perhaps it could be attributed to chance. But three ads all being this excellent-that was the result of genuine skill.
It was like playing a game. Occasionally having an outstanding performance, combined with some good luck, even an ordinary player could pull off a super kill streak. But if someone carried the entire game every single time, winning regardless of what teammates they got, then they were definitely a true expert.
Judging from the data performance, Peng Jun was undoubtedly an advertising creative designer of extremely high professional caliber, with very stable performance.
A person like this was usually the backbone of a company, someone even the boss wouldn't want to offend lightly. How could he have been fired? Could it be due to personality issues, getting squeezed out by colleagues working together against him?
So-called performance issues were often just a means for companies to let people go, and didn't necessarily represent that person's actual lack of ability.
Take Wei Hongsi himself for example. If he had been continuously sidelined by He Feng and had passively coasted for three months, he would happily receive the label of "insufficient ability, unable to handle most work," and then HR could use that reason to fire him.
Looking at the other data, it was basically within the normal range, with no simulated subjects showing significant abnormalities.
Combined with the reverse analysis data, a conclusion could now be drawn: these three ads would not prompt viewers to generate negative valence emotions subconsciously, but the ads contained subconscious trigger points for specific negative emotions.
However, there was also a suspicious point here.
Judging from the process of Peng Jun supervising the original footage of Plan B, implanting subconscious trigger points during filming was both time-consuming and labor-intensive.
It was conceivable that filming these three ads involved the same situation.
So why wasn't the next step taken after filming?
While thinking, Wei Hongsi sent the analysis data and charts to the IR1 project group.
Qian Jiayu: "Based on the data Hongsi sent, the original footage of Plan B most likely contains hidden subconscious trigger points."
Gu Shiming: "Director Qian is being conservative. I believe it's certain!"
Qian Jiayu: "That's not rigorous enough. I can't exactly write it like that in the report."
Gu Shiming: "No problem. The results will come out soon. @Yu Sheng (Department Two-01) How's the progress?"
After a few minutes, Yu Sheng popped up: "@Gu Shiming (Cognitive Research Center-01) President Gu, the IR1 model debugging is complete."
Gu Shiming: "Good. I'll deploy it to CMS."
Wei Hongsi seized the opportunity to send a message: "Director Yu, could you help me check if the other three ads Peng Jun made were entrusted to our company for delivery effectiveness analysis?"
Yu Sheng: "Sure, send me the ad subject information."
Wei Hongsi organized the relevant information and sent it to the discussion group.
After a short while, Yu Sheng replied: "The first and third ads were entrusted to us." Then he sent out the summary information.
Qian Jiayu: "The first ad was commissioned on February 26. According to Director Meng, Li Yunxiang hadn't 'awakened' yet at that time."
Qian Jiayu: "The third ad was commissioned on May 12. Based on President Ji's investigation, the CMS problem occurred in the early morning of May 25."
Gu Shiming: "It seems the mastermind behind the scenes had been planning this for a long time, but initially, their target probably wasn't us."
Yu Sheng: "I wonder which company handled the analysis commission for the second ad, but it can't be more than a few candidates."
Qian Jiayu: "There's no need to speculate about that. Let's immediately provide this information to the police. It can both assist in solving the case and help share our burden."
Gu Shiming: "Great idea!"
Qian Jiayu: "Hongsi, it's yours to handle."
In the newly formed Emergency Response Team, Wei Hongsi had been voluntold by Wu Wenjun, and "assisting with police liaison work" became his responsibility. The three ads had been obtained by him through the police, so it was only fitting for follow-up communication to be left to him.
The sentence Qian Jiayu sent wasn't an order, more like a work reminder between colleagues.
Wei Hongsi replied: "Okay." Then he picked up his phone and sent a message to his elder brother: "I've made a new discovery. Get back to me when you're free."
The discussion group went quiet for a while. Then Gu Shiming sent a message: "IR1 deployment complete. @Wei Hongsi (Department Two) Permission has been assigned to you. No need to do segment analysis on Plan B anymore. Just feed it the full amount directly."
Wei Hongsi replied with "Received" and handed the pre-processed data of Plan B over to the IR1 model for analysis.
In less than half an hour, the de-rendering simulation analysis computation finished.
The results were as expected. The simulation analysis values for all three key data points had problems, highly similar to the analysis results of those three ads.
Wei Hongsi pulled up the analysis curves he had done for Plan B during the day and compared them with the newly obtained data curves. The two showed a high degree of convergence.
From this, they could finally reach the conclusion they had been working all night to obtain.
—The original footage of Plan B was indeed meticulously planned and orchestrated. Before being rendered by CMS, it already possessed a certain degree of hypnotic effect and contained subconscious trigger points for negative emotions.
He sent the relevant data charts and conclusions to the project group, and someone quickly popped up.
Qian Jiayu: "It wasn't all for nothing. Now my report will be easy to write."
Gu Shiming: "@Qian Jiayu (Risk Response Center-01) Director Qian, you can give President Ji a heads-up first. I believe he'll be very happy to hear this news."
Qian Jiayu: "OK!"
Wei Hongsi checked the time. It was already 1 AM. Normally by this time, he would have been fast asleep long ago. It seemed these leaders were all night owls.
But since his task was complete, he didn't need to keep burning the midnight oil with the leaders anymore. Yu Sheng told him to go back and rest first, and he didn't need to come to the company in the morning.