A Sadist In The World of Masochists.

Arthur thought dying in a freak accident was the end. Instead, he wakes up in a pristine, futuristic utopia—and promptly remembers everything about his past life on Earth. Common sense, logic, and self-preservation still make sense to him. Unfortunately, they make no sense to anyone else. In this bizarre realm, biology and culture have completely inverted: pain is the ultimate ecstasy, and pleasure is an unbearable torment. A world where pain and pleasure were intermixed with each other. A world where everyone was a masochist. let's begin a Sadistic Journey Of Our Protagonist In a Masochistic world. — Description from novelcodex.org