From Descent to Ascendancy: The CEO Who Does His Job Too Well

The Prince and the Pauper... or rather, the chaebol and the commoner? A chaebol heir excels suspiciously well in his role? He was once a clueless scion, something has changed! Small company team leader Lee Jae-Yoon becomes chaebol heir Min Ho-Jun, the CEO of a home shopping network?! In a world where pedigree often precedes capability, Lee Jae-Yoon, an industrious team leader at a modest company, finds his life dramatically upended when he steps into the shoes of Min Ho-Jun, a chaebol heir tasked with leading a major home shopping network – It’s Home Shopping. This transformation not only alters Jae-Yoon's destiny but also shakes the foundations of the chaebol empire, intertwining fate, ambition, and identity in an unpredictable journey.