Wind Rises Over Jiangnan

In the summer of 2010, Cheng Feng, a rural boy from the Loess Plateau, clutched his admission letter to Jinghai University, bidding farewell to his daily two-hour mountain trek to school. After twelve years of hard study, he journeyed from a cave dwelling to the Jiangnan water towns, carrying rustic simplicity and ambition into the bustling city university. Over four years, he buried himself in books and worked odd jobs during breaks to save money. During his senior internship, he unexpectedly entered China's largest real estate company, Hengda Group, starting as a grassroots channel specialist. Riding the tail end of the real estate golden age in 2014, Cheng Feng leveraged his northwestern tenacity and talent, weathering the market frenzy, policy crackdowns, and corporate defaults, climbing from channel specialist to regional marketing general manager. Over eight turbulent years, he saw the city at 4 a.m., endured countless business dinners, and wept alone at night. He survived office politics, the distortion of human nature by profit, and the ups and downs of power struggles, ultimately standing firm through strength. This is a coming-of-age story of a man struggling out of the soil, and a microcosm of China's real estate industry from frenzy to cooling.